Your campaign is unique. Chasing national stories can only get you so far. If you want to become the center of the conversation, you have to be able to trade on your story and the story of the organization you have built. That story is not only verbal but also visual and imagistic.
Images are assets. The best content will become the foundation for the public’s conception of you.
Here’s an example. Look at the images below of the Obama logo from 2008 and the Eisenhower logo from 1952. Both logos use the sun rising over the American plains. The medium is the message, but it isn’t the medium that is changing, it’s the delivery vehicle.
We want to help you create content that lasts in a changing world.